We had a family wedding mid-December and my 3 month old little son had to go dressed in formal attire but he kept pulling off his socks. I was so desperate to find a solution, I was on the verge of putting him in tights or a baby grow, but his older brothers would have none of that! I knew there had to be a better solution, after all - how many socks do you reckon a baby has lost in their lifetime? Ten or twenty? Maybe more? Worse still, it always seems to be one in each pair! I trawled the web and all the stores and I couldn't believe that there was nothing available.
Seeing the huge potential in the product – I worked incredibly hard over the next few years finding the best fabric and stitching tension, prototyping, branding, doing photo shoots, filing patent and design registration applications.
It took about 3 years to get Sock Ons to market (with some huge learning curves along thr way) and 5 years for it to really start flying. We have sold over a million Sock Ons to date and we believe that they are a necessary item that no baby or sane parent can do without.
The Sock Ons brand has now become synonymous with innovative and practical baby products and we have enjoyed the release of a whole range of innovative baby gear including Dribble Ons bandana bibs, Mocc Ons slipper socks, Plod Ons knee pads and now Twiddle Ons foot finder toys that actually stay on.